Shopify + Meta Ads profit tracker

See what your store kept after ads and costs.

Connect your Shopify store and Meta Ads account to track profit after product costs, shipping, fees, refunds, and ad spend.

Explore the dashboard Calculate break-even ROAS

The dashboard demo opens with sample data.

Profit Inspector

Sample data

Profit after tracked costs · AUD

$370.00

18.9% margin

Start of dayEnd of day

Net sales: $1,960.00
Meta ad spend: $730.00
Paid orders: 18

Profit after tracked costs

See where the money went.

Start with Shopify net sales after discounts and refunds. Add any net shipping income and subtract product costs, fulfillment, payment fees, ad spend, and tracked overhead for the same reporting period.

See the profit formula and worked example

Sample store breakdown · AUD

Net sales: $1,960.00
Meta ad spend: −$730.00
Product costs: −$570.00
Fulfillment: −$170.00
Payment fees: −$60.00
Tracked overhead: −$60.00
Profit after tracked costs: $370.00

Profit tracking guides

Know which numbers to trust.

Store reporting

Shopify profit tracker

Set up product costs, compare reporting periods, and understand the difference between sales, profit, and payouts.

Read the Shopify guide Paid acquisition

Meta Ads profit tracking

Match ad spend to a store. See how Meta ROAS and your actual break-even target answer different questions.

Read the Meta Ads guide Unit economics

Dropshipping profit formula

Calculate profit and margin after fees, refunds, product costs, ads, fulfillment, and tracked overhead.

See the formula

Before you connect a store

Can I try the dashboard without a Shopify login?

Yes. Open the browser demo to explore sample data, change reporting periods, and see the business workspace. Real store reporting runs through the Chrome extension and a configured connector.

Which costs do I enter?

Save product costs by SKU or variant and review which shipping, fees, and overhead your sources cover. Add costs the connected sources cannot see, such as supplier fulfillment charges or off-platform expenses.

Can I track more than one Shopify business?

Profit Inspector HQ keeps each business in its own workspace with separate source connections, saved costs, reporting settings, and KPI goals.

Check a store’s profit for yourself.

In the sample workspace, switch from today to the last 30 days and open the cost breakdown to see what changed.

Open Profit Inspector