What should a Shopify profit tracker measure?
A Shopify profit tracker combines store sales with the full costs you can attribute to the same period. Start with net product sales after discounts and returns. Add separately tracked net shipping income, then subtract costs such as inventory, fulfillment, payment processing, advertising, and overhead.
Shopify’s finance reports distinguish gross sales, net sales, shipping, and taxes. Check which Shopify figure you carry into your report before adding or subtracting anything. Shopify finance reports.
Set up a store workspace
- Connect the store and its ad account. In the Chrome extension, pair a configured connector, authorize Shopify, and select the Meta ad account you use for that business.
- Save recurring cost inputs. Add product costs by SKU or variant. Review fulfillment per order and daily overhead. Before changing a supplier price, check which periods the new rate covers so historical margin stays interpretable.
- Review cost coverage before trusting the total. A provider may supply an order or fee while leaving another input unavailable. Add off-platform costs manually and mark any values you estimate.
- Use complete comparable periods. Review today and yesterday in the store’s reporting time zone, or check 7, 30, 60, and 90 days. Compare a partial day with the same elapsed hours if those figures are available.
Sales, profit, and payouts
Net product sales measure merchandise sold after discounts and returns. Profit subtracts the costs of earning that revenue. A payout can include settlements for orders from earlier dates and adjustments such as refunds. Match payout transactions separately when reconciling the deposits in your bank.
Example. With A$1,960 in net sales, A$730 in Meta ad spend, and A$860 in other tracked costs, the example store retains A$370 before untracked costs and taxes on profit.
What to check when profit drops
Compare sales, discounts and refunds, ad spend, and product costs with the previous comparable period. A higher sales total can come from a larger discount or a lower-margin product mix. Review the cost breakdown before adjusting your ad budget.