Choose one store, one ad account, and one completed period
Start with a question you can check, such as how much the store kept yesterday. Write down the reporting dates, the store’s time zone and currency, and the ad account used for that business. Confirm that Meta’s reporting window covers the same day. If several stores share the ad account, verify the spend allocation.
- Shopify. Record net merchandise sales and refunds for the chosen dates. If shipping income is separate, use the net amount collected from customers.
- Meta Ads. Record the relevant ad spend for those dates in the same currency. Keep attributed purchases available for a separate budget review.
- Costs. Confirm product quantities and unit costs, fulfillment charges, payment fees, and any tracked operating expenses.
Shopify finance reports define net sales, shipping, and related fields separately. Note which revenue figure you are using so the same discounts and returns are counted once. Shopify finance report definitions.
Check a worked report in AUD
A fictional day produced A$1,960 in net product sales from 18 orders. Net shipping income is zero in this example. Product costs, fulfillment, fees, overhead, and Meta ad spend add up to A$1,590.
| Reporting line | Amount |
|---|---|
| Net product sales | A$1,960.00 |
| Product costs | −A$570.00 |
| Fulfillment | −A$170.00 |
| Payment fees | −A$60.00 |
| Tracked overhead | −A$60.00 |
| Meta ad spend | −A$730.00 |
| Profit after tracked costs | A$370.00 |
In the example, A$370 divided by A$1,960 gives an 18.9% margin. To explain that total, verify a supplier cost against one order and check which amount Shopify reports for a refund. See the full profit formula.
Check what is still missing
Open the source coverage and cost breakdown for the period. A shipping charge you have yet to confirm remains an open input. A zero you verified can be included as zero. Profit is ready to use once the applicable dates, revenue, spend, and required costs are covered.
If Meta still needs authorization, review the covered Shopify totals. If Shopify is missing, use the connected ad report to review spend. Return to setup when you have the account access or the underlying amount for the missing line.
Save a baseline for the next review
Record the period, currency, store, ad account, cost assumptions, and any open items. This gives you a baseline for comparing the next completed day under the same reporting rules. Review your break-even ad spend if the main question is acquisition cost, or move on to weekly reconciliation when more costs have settled.